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Edupreneur Resources, Podcast Articles   |   May 24, 2015

How to share your teaching expertise and get paid for it

By Angela Watson

Founder and Writer

How to share your teaching expertise and get paid for it

By Angela Watson

Looking to earn extra money this summer? Why not create long-term passive income for yourself through sharing your teaching ideas! In this episode, you’ll learn how you can establish yourself as an expert in the education field and start getting paid for your teaching ideas and resources. Explore different possibilities that can help you not only earn extra income to support your family, but also help other teachers and impact education on a greater scale.

This post is based on the latest episode of my weekly podcast, Angela Watson’s Truth for Teachers. A podcast is essentially a talk radio show that you can listen to online or download and take with you wherever you go. I release a new episode each Sunday and feature it here on the blog to help you get energized and motivated for the week ahead. Learn more about the podcast, view blog posts for all past episodes, or subscribe in iTunes to get new episodes right away.

So we’re heading into a time of year when teachers tend to have more free time to pursue projects and also when teachers tend to look for ways to earn extra income. I get emails from teachers all the time who see that I’m doing speaking events, workshops, consulting, writing books, selling curriculum resources on TeachersPayTeachers, and they want to learn more about these opportunities.

And I’m happy to share what I know. In fact, this summer I’m building out an entire series of online courses that teachers can take to learn more about educational consulting. I want to help experienced, passionate classroom teachers share what they know so they can make an impact in our field on a bigger scale. So many of the people out there doing teacher trainings and writing curriculum are not experienced teachers –we’re missing the voice of educators. When you leverage your expertise into products and services, you are helping other teachers and you’re helping kids. Your voice is needed.

Not only is it meaningful work, but it can be lucrative work, too. Yes, I miss classroom teaching. I do not miss the crappy pay. I had to supplement my teaching income with other work, and eventually that income surpassed my teaching salary and became more rewarding to me because I saw I was having a bigger impact. I was creating change on a larger scale, and providing the teachers the support they really need.

So I want to share some ways that you can supplement your teaching income while building your resume in education. Most of us do something to earn extra money beyond full-time teaching jobs, and I think it’s much more valuable for teachers to leverage their skills and expertise as an educator into related projects than to just take a small hourly wage working in retail or some other regular part-time, supplemental job. You can create passive income for yourself that pulls in money all year long, and you can earn money doing things that make you more marketable in our field, or in any other field you choose to enter later on. And these side pursuits also make you more effective as a teacher, because you’re studying and articulating best practices. Teaching something to someone else is the best way to learn it yourself sometimes.

This is a 10 minute podcast, so I’m not going to be able to delve into specifics, although at the end of the episode, I’m going to tell you where you can get more information. This episode is just meant to expand your thinking a little bit and plant the seed for possibilities. I want to get you excited about things you could be doing. I want to give you ideas so you can think about them over the summer and start working toward them.

So, what can you start doing right now to earn money sharing your expertise? There are a couple different avenues.

The first is creating curriculum resources. There are companies and organizations that pay teachers to do this on a part time or full time basis for them–you just have to look online at the job openings in your area. Sometimes these are temporary grant-based opportunities, so the organization will hire you for a few months (often over the summer) to create a curriculum for them. This is good money and a great resume-builder.

You can also create and sell curriculum resources directly to teachers and schools. Take the things you are already using in your classroom and kick them up to the next level, and sell them in online marketplaces. The best one, and the only one I use, is TeachersPayTeachers, because it’s the largest, most well known, it’s founded by a former classroom teacher, and the people running the company truly care about the teachers who sell there. You pay a $60/year premium seller fee and get to keep 85% of everything sold. TpT does the the hosting, payment processing, and troubleshooting, which is well worth the 15% fee.

I get asked a lot if TpT is worth it. I say, absolutely. I personally know hundreds of teachers who, every single month, make anything from Starbucks money to a car payment to a mortgage payment and beyond. I started selling about two and a half years ago there and I’ve had a lot of success with it.

But I want to be real with you here. That success is due in large part to the blogging, social media, and marketing work I’ve put in. TpT is not a get-rich-quick scheme. There are tens of thousands of sellers there, and in order to get noticed, you need to have extremely unique, thorough, creative, and beautiful products. And in addition, you need to have the social media push to get your products out there. If you don’t want to blog, pin, Facebook, and collaborate with other sellers online, TeachersPayTeachers can earn you some pocket change. But if you want to make good income –like, matching or even surpassing your teaching income like I have –you’re probably going to need to be a savvy marketer. The marketing aspect is just as important as the products you create –sometimes even more so.

If you decide to start selling your teaching materials, just keep this in mind–you’ll want to have an active blog and social media accounts where you share free, helpful, valuable content, too. Those are the resources that build potential buyer’s trust and loyalty.

And those are the resources that lead to other money-making opportunities, too. I know many teacher bloggers with very small audiences who have been approached with all sorts of cool opportunities: free stuff for their classroom in exchange for blogging about it, paid posts on their blogs, speaking engagements, district licensing for their teaching products, book deals with publishers, and so on.

If you share high-quality teaching ideas online, people take notice, and it can definitely earn you money and financial perks.

Your web presence can also lead to one of the most lucrative ways to earn extra money as a teacher, which is through speaking engagements, professional development events, and conducting school-based workshops. The daily rate for speaking and consulting is probably the highest you can earn in the field of education, up to thousands per day. You can start off by presenting in your school and district, and at local education conferences, probably unpaid, and work up from there. If you are actively connected on Twitter and social media, and are sharing helpful content on your blog or website, people outside of your local area will find you and seek you out for paid events.  So I highly recommend that you consider speaking because if you’ve developed practical ideas that really work in the classroom, other teachers want to hear them! And speaking is something that you can fit fairly easily around your teaching schedule –the pay is good once you’re established and you don’t have to do it very often to bring in a lot of money.

You can also present your ideas through online courses. Create your own videos and screencasts and post them on your blog or on a site like Udemy which lets you easily create courses. This can create excellent passive income–you create the videos and courses in your free time, like over the summer, and earn money all year from it. And, it also builds your credibility and authority and leads to in-person speaking events and all kinds of other opportunities as people see what you know and are capable of teaching.

If these are things that interest you, keep in mind that the companies and organizations offering them need to be able to find you online. They need to be able to search you out and find reputable, valuable content you’ve shared online. So if you’ve been thinking about starting a blog or Twitter account or whatever, don’t wait. Start sharing your ideas now, for free. Start connecting with other educators. Not only is that going to make you a better teacher, it’s going to make other people better, too, and it’s going to build the reputation you need for more opportunities in our field.

This is really just the tip of the iceberg, of course. Unfortunately, there really isn’t a lot of information out there on how to get started with all of this. I’ve had to figure out pretty much everything through trial and error, and through begging my friends and connections on Twitter for info over the years.

I don’t want you to have to do that. I have a special email list for educational consultants, teacherpreneurs, and “wantrapreneurs”, in other words, people who want to start doing these things. I send out a free 8-minute video on how to balance everything and trying to fit everything in as a consultant, and then after that, I send out free helpful resources just once or twice a month to help teachers earn money part time or full time in consulting. It’s nothing spammy and I don’t share the email addresses–I just like to be able to send out these resources to those who are interested without cluttering up my blog or main email list which is focused on teaching.

I’d like to leave you with a motivational quote for the week ahead that I call the Takeaway Truth. Here’s the Takeaway Truth I want you to remember this week: Your dream job does not exist. You must create it.

Your dream job does not exist. You must create it. Share your teaching expertise & get paid for it. Click To Tweet

As a classroom teacher, you already know the problems in education and in schools. You’re inventing new ways to solve those problems every day. You know what works for your students. Start sharing it. Share the solutions you’ve found–not only can you earn extra money to support your family, but you can help other teachers. You can make a difference in education and make a difference for kids.

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Angela Watson

Founder and Writer

Angela created the first version of this site in 2003, when she was a classroom teacher herself. With 11 years of teaching experience and more than a decade of experience as an instructional coach, Angela oversees and contributes regularly to...
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  1. Great podcast on making extra income doing what we love to do. Any advice on where to look for curriculum resource developing jobs in my area? I want to make sure anything I look at is legit.


    1. Hi, Marlene! You can use a feed reader to keep your eye on the job listings. To debunk a major myth: Craiglist is not a bad place to find work. I got hired by three major companies through their Craigslist ads! I set up a specific search on Monster.com, Craiglist, and The New York Times, and had the job listings sent to me via feed (you can use Digg or Feedly.) This way, not only were all the listings permanently archived for me, they were also searchable: I could type “coach” or “consultant” into Google Reader and read only the listings that fit what I was looking for if I didn’t want to scroll through all of them.

  2. Love this post! And you are so right about it being hard to start becoming an entrepreneur, if you are grounded in education. For so long, teachers have been made to feel that if they create it, then they have to give it away for free. While sharing is the best practice, if you put something extra into it – developing a curriculum guide, making videos, learning Adobe InDesign to professionally create graphics – then you deserve to be rewarded for extra effort.

    So glad to have found you, and to connect!

    1. Amy, you have tapped into such an difficult issue for edupreneurs. There are very few other fields in which people who create valuable products and services are expected to do so without being compensated for the their time and expertise. I like your approach of sharing basic teaching materials and ideas freely, and being compensated for those which you “put something extra into.”

      That’s essentially my philosophy–I give away a ton of free ideas and resources here on the site and social media, but there are certain things that took me dozens if not hundreds of hours to research and produce (such as curriculum materials, books, and webinars) that I feel very comfortable being compensated for. I also believe in sharing freely within one’s own school: my co-workers can certainly have free access to anything I create.

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