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Uncategorized   |   Feb 23, 2009

A big announcement…

By Angela Watson

Founder and Writer

A big announcement…

By Angela Watson


Publishing my first book has been quite a learning experience that’s resulted in a mixed bag of emotions and outcomes. To say I’ve been disappointed with the performance of my publisher is an understatement. On the other hand, I’ve been absolutely thrilled with the sales figures and the reception I’ve gotten from the education community.

Over the past few months, I’ve been contemplating my next step. I definitely wanted to continue marketing and promoting The Cornerstone, but not under the Xulon Press label. As I researched my other options, the path I needed to take became clear.

In January, I became the President and CEO of Due Season Press, an independent publishing house based in South Florida. The Cornerstone: Classroom Management That Makes Teaching More Effective, Efficient, and Enjoyable is our first book.

I know, right?

Starting a publishing company was not as difficult as I imagined. It basically involved buying a block of ISBNs and contracting a printer to serve as a manufacturer and distributor for the books. The process of getting Due Season Press up and running has been thrilling and actually quite effortless, in the way that meant-to-be things often are. And now, I can’t begin to describe how exciting it is to see my own book with my own publishing logo on it.


Some of you have already gotten wind of the new book, and are asking about the changes. So to clarify, THIS IS *NOT* A SECOND EDITION. The only modifications to the book are the publishing logo, copyright date, and ISBN (book number). The content is exactly the same. (I don’t plan to release a second edition with revised and updated content until at least 2011.) So if you purchased the 2008 version, thank you for being an early supporter, and don’t worry, you’re not missing out on anything new.

Re-publishing right now was necessary, because doing so gives me more creative and practical control over my book. And, quite frankly, it cuts out the middle man when it comes to earning royalties. Most people don’t realize how little authors make off the sales of their own books: between $2 and $5 is typical (and my rate was definitely on the low end of that spectrum, with the exception of books I sell through my website). This is a very frustrating reality, especially since I do the vast majority of the marketing and promotion myself. Without an outside company functioning as my publisher, a much greater percentage of profits will go to the person who actually wrote the book. This is (apparently) a revolutionary way of thinking in the publishing world.

The July 2008 book is in the process of being removed from bookstore inventories, and the May 2009 book is on it’s way in. Amazon and Barnes and Noble have special rights to begin carrying and selling the book prior to the official publication date (which is more or less a formality), and the book is already available in both places.

So, thanks to all of you for supporting me through your comments, emails, word-of-mouth, and book sales. This is an amazing step forward, which I wouldn’t be taking if you hadn’t believed in what I’m doing and encouraged me along. The Cornerstone has always been about a community of teachers sharing ideas and supporting one another, and now Due Season Press is, too.

I’ll leave you with the inspiration for the publishing company’s name. “Due Season Press” came to me the moment I realized I wanted to found my own company. It’s based on the scripture that encouraged me throughout all of the setbacks and disappointments that came with the initial publication experience…and it’s one that I’ve found to be inspirational in my teaching life, too.

And let us not grow weary while doing good,
for in due season we shall reap if we do not lose heart.
(Galations 6:9, NKJV)

Angela Watson

Founder and Writer

Angela created the first version of this site in 2003, when she was a classroom teacher herself. With 11 years of teaching experience and more than a decade of experience as an instructional coach, Angela oversees and contributes regularly to...
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  1. Hi Angela. I ordered your book last week and it arrived Friday. I have been glued to it since. I have also been teaching for 10 years but I wish I could have started my career with this book by my side! Thank you for sharing such excellent ideas. I am a teacher from the UK and I am going to highly recommend The Cornerstone to any teachers starting out in the USA. Organization of paperwork and documentation of test scores and parent interactions is more important out here…and I am in the process of completely reorganizing all of my filing systems thanks to you! I already feel more confident that I can lay my hands on necessary documents when someone requests them. That may seem like an insignificant detail to some but to me I often wondered how much time I wasted in the week just *looking* for something, red-faced and annoyed with myself!
    I love the way you use LOL cats, too. Glad I found your website and blog! I will be telling everyone I know in the profession about your book. Thanks again.

  2. Hello!

    I received your book as a Valentine’s gift from my husband (after quite a few hints). I am a current student teacher in Texas, stressing about the upcoming job fairs and interviews. I hope and pray daily that the right job will be there for me, but of course I have my concerns. I LOVE your book! Reading it takes me away from the current concerns about the economy and job market and into hours of long fantasies about my dream classroom. The tips, suggestions and step by step instructions for implementing your awesome ideas are exactly what I need as an inexperienced teacher. I am highlighting, staring and marking every other sentence as things that I have to use in my first classroom (hopefully this August!). I’m so happy for you, and I’m glad to hear you are happy with your sales figures. You deserve this.

    Samantha Schwartz

  3. Hi Angela,

    I’ve been lurking for quite a while but this post has provoked me to post. 🙂

    A quick comment first of all however to let you know that the link for DSP is broken – it has an extra hyphen after the ‘www.’.

    OK now to the meat: I’m setting up a company that hopes to eventually venture into the world of having books published. The company is not a publisher but your post gave me the idea that a better path for us than striking a deal with an external publisher would be to become our own publisher. Do you have any recommendations on where I might find more information on this? Are you able to provide rough figures based around the model of contracting out to a printers for manufacturing and distribution, for illustrative purposes? Is it easy to buy blocks of ISBNs or are there any special requirements?

    Thanks and congratulations; good luck for the future.

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